Passionate marketing leader with 20+ years of consumer brand experience in managing both large organizations and small entrepreneurial teams to create and deliver exciting marketing programs that build heat and energy for brands – driving customer acquisition, growth and long-term value.
An inspiring team leader with a balance of strategic, creative, and analytical talents, delivered with a “roll-up-your-sleeves” attitude and work ethic. Hands-on expertise with digital, in-store, sports, content, and performance marketing.
A few lessons learned along the way:
...obsess over the consumer ...make the experience memorable ...inspire courage and resilience ...measure twice, cut once, and fail fast ...deliver what you promise and be on time ...plans change, objectives don't ...goals and resources must align ...team success is greater than the individual’s …never stop listening