SITUATION Founded by skateboarders looking for greater design creativity in their footwear (and later in apparel), the Supra brand quickly became one of the most desired skate-lifestyle brands.  Supra's popularity came, in part, from how the product brought together influences from fashion, hip hop culture and streetwear.    

CHALLENGE After ten years and growth to over $100 million, additional talent was brought in to manage the expanded business.  At the same time, the brand's founding creative director moved on.  To keep the Supra brand consistent and authentic, the team needed a brand strategy and plan, one shared across all levels of the organization.     

WORK Brought in to work with the leadership team to develop a project brief and identify a short list of potential agency partners to help build and document the brand's identity and strategy.