Senior Strategist

Wolff Olins is a premium international branding, design & creative agency. My responsibilities included running project teams as the lead strategist on client engagements. Examples of project work: oversaw the new brand strategy for the footwear brand FILA, led the US analysis and brand strategy formulation and brand consolidation for the global staffing firm MANPOWER,  worked with PwC on the implementation, measurement and tracking of their new global re-branding.